The following video caught my attention, because it shows how social media is becoming an effective recruitment strategy. Recruitment is one of Human Resources most important functions, because it states the core foundation of what a company is expecting from its employees.

In this video, the Facebook recruiters are encouraging creativity and uniqueness.  Some companies simply list what they are looking from candidates.  However, other companies clearly state that they are recruiting the best and brightest candidates.  The recruiters are engaging an open mind and searching for candidates with innovative and bold ideas.  Facebook encourages candidates to apply even if they don’t have a lot of experience.  They want to recruit individuals who connect various interests and make things happen. They also encourage teamwork and try to motivate individuals to learn new traits.  Perhaps the public sector should incorporate more social media when recruiting in order to attract the new working class.